The first of several recent high-profile Pentagon initiatives in Hollywood came in 1996, when top military officers travelled to Los Angeles to brainstorm with executives from Industrial Light & Magic, Intel, and Paramount about storylines for their combat simulators. This wasn’t the first time the military had gone to Hollywood. During the 1960s, the cia was intrigued by the emergence of television and by experiments indicating that moving images produce a shift from left-brain to right-brain neural activity, which in turn induces a sort of chemical trance that suppresses judgment and heightens suggestibility. The researchers learned that once viewers “suspend their disbelief,” they become vulnerable to the values and messages embedded in the drama.
So it wasn’t surprising that soon after the meeting in 1996, the Pentagon proposed a working partnership with Hollywood. Three years later, it announced that it would build a new $45-million (US) production house in Los Angeles and that it intended to hire many of the screenwriters and producers who had attended the meeting. The new facility was designed by Herman Zimmerman, the award-winning designer of a number of Star Trek episodes, and dubbed the Institute for Creative Technologies. The institute soon became a sandbox for forty-five writers, directors, and special-effects technicians, many of them Academy Award nominees.
After the attack on the World Trade Center in 2001, the military returned to Hollywood—this time with new urgency—to again meet with studio heads and producers. Their goal: to enlist the entertainment industry in a sweeping campaign to rally public support for the military and the war in Iraq.
According to the entertainment trade paper Variety, those attending the meeting at the Pentagon’s studio included the presidents of cbs, hbo Films, Warner Brothers Television, and prominent producers and writers such as Steven E. de Souza (Die Hard), Joseph Zito (Delta Force One), and Spike Jonze (Being John Malkovich). One of the producers at that October 2001 meeting was Lionel Chetwynd (The Apprenticeship of Duddy Kravitz). “There was a feeling around the table,” he later recalled, “that something is wrong if half the world thinks we’re the Great Satan. Americans are failing to get our message across to the world.”
The meeting was off-limits to the media, and Chetwynd revealed little else. But a White House spokesperson later said that the government was asking movie moguls for their help in selling America’s image to audiences around the world. Said the spokesperson: “The administration will share with studio executives the themes we’re communicating at home and abroad, of patriotism, tolerance, and courage.” Military officials also reminded the producers of certain “resources we might have in government [that would] be helpful to them.”
David Robb, a former investigative journalist with the Hollywood Reporter and author of Operation Hollywood: How the Pentagon Shapes and Censors the Movies, explains what those “resources” might be. “The government,” he said, “is basically offering filmmakers access to expensive military equipment in exchange for editorial control over their scripts.” He sees a dangerous and growing interdependence between the film industry and the military. “It’s all about money,” he says. “If you’re making a movie that requires F-14 Tomcats or combat helicopters, you can save millions of dollars by making a quid pro quo arrangement with the Pentagon. They’ll loan you the equipment for peanuts—for the price of fuel, let’s say—if you let them control the script. Everybody is happy. The filmmakers get access to war toys. And the military establishment gets to flog its pro-war message to millions of moviegoers.”
As a result of this partnership, a string of new movies partially subsidized by the Pentagon will soon be showing up at theatres. In the high-profile No True Glory: The Battle for Fallujah, scheduled for release in 2006, Harrison Ford will play a heroic American general leading his troops into a hornet’s nest of insurgents in the Iraqi city. It’s unclear to what extent the Pentagon influenced the script, but the screenwriter said the movie “will focus on the bravery of our soldiers and point out why our military can be relied upon to do the right thing.”
To ensure their pictures cast US soldiers in the best possible light, producers who want access to military hardware must submit their scripts to the Pentagon. And according to Robb, military censors “always” insist on a rewrite. “They don’t ask for revisions in the script,” he says. “They tell you.” There are countless stories of the Pentagon trying to bully producers. Clint Eastwood, for example, was infuriated when the Pentagon refused to support Heartbreak Ridge because it contained a scene in which Eastwood’s character shoots a wounded Cuban soldier.







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