Content

1. What did Yu-Ming Wu go shopping for Did he get everything that he wanted If not, what item(s) does he still want


2. Why is Wu interested in rare Nike’s


3. Why does Nike produce rare shoe models Since there is little economic profit for Nike, what is the benefit


4. Why is “hanging out with Wu” like traveling with sneaker royalty


5. How has Nike avoided the ” logo decline” suffered by Levis


6. What are two ways which stores and corporations are offering exclusivity to their customers


7. Why have some shoe collectors stopped collecting

Extended Thinking

1. Are independent companies “selling out” by making deals with large corporations Support your answer with your own opinions.


2. Explain “the paradox of cool”.