Content
- What did Yu-Ming Wu go shopping for Did he get everything that he wanted If not, what item(s) does he still want
- Why is Wu interested in rare Nike’s
- Why does Nike produce rare shoe models Since there is little economic profit for Nike, what is the benefit
- Why is “hanging out with Wu” like traveling with sneaker royalty
- How has Nike avoided the ” logo decline” suffered by Levis
- What are two ways which stores and corporations are offering exclusivity to their customers
- Why have some shoe collectors stopped collecting
Extended Thinking
- Are independent companies “selling out” by making deals with large corporations Support your answer with your own opinions.
- Explain “the paradox of cool”.




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