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Me Want More Square Footage!

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Why following the urge to buy big might not make you happy

by Charles Montgomery

Published in the January/February 2008:
Cities Special
issue.  » BUY ISSUE     

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Take commuting, for example. You would think that people would only put up with a long commute if that pain was balanced out by, say, the pleasure of living in a finer home. This behaviour would agree with the golden rule of economics that stipulates humans make rational choices to maximize utility. However, a landmark study of German commuters found that those who suffer long drives to work and back are not maximizing utility at all. In fact, the longer their commutes, the less happy they are with life in general. Rayo says this is because while we become dulled to the wonders of our new houses over time, we never get used to ongoing irritations, like tailgaters, or gridlock, or missing dinner with the family. And there is plenty of irritation to be had: the average Canadian now spends nearly twelve full days a year travelling between work and home.

I’ve been tempted by the suburbs myself. With their wide lawns and cul-de-sacs, they seem to offer a rough approximation of the pastoral landscapes that made our ancestors feel safe. This is an illusion. In the US, at least, people who live in low-density sprawl are more likely to die violently than their inner-city cousins — thanks mostly to car accidents. Meanwhile, a Columbia University study found that suburban kids are far more likely to get hooked on drugs and booze. Why? Not enough chill-out time with their parents, for one thing. And where are suburban parents in those crucial after-school hours? Drumming their dashboards on marathon commutes home from distant offices. We are fooled by the suburbs’ verdant disguise, even as they lock us into more dangerous lives.

Not that it’s hard to fool us. The happiness economists have come to believe that people are almost always wrong when predicting how content today’s choices will make them in the future.

Even though my new house sits well inside the commuter’s divide, this revelation has been cause for some anxiety these past months. The contractors lifted our old house off its crumbling foundations in June. They poured concrete, built new walls, and lowered the thing in July. Windows arrived in August. In September, we were convinced we needed a new roof and vaulted ceilings over the kitchen. We wrote more cheques, and I fretted into October. Was this house going to be an expensive machine for unhappiness? Was it even on the right street? This last question, I soon found out, is just as important as the shape of the house, and the answer is tied to how we feel about the Joneses.

During twenty years of research among baboons in the Serengeti, woolly Stanford biologist Robert Sapolsky found that low-ranking baboons got stressed out under the constant, threatening frowns of alpha males. Their bodies responded by pumping out hormones that were terrific for powering short sprints away from aggressors but terrible for long-term health. Sapolsky pointed out to me that humans are just as affected by status as other primates. For example, a study of thousands of British civil servants found that bureaucrats with lower social ranking died younger than their superiors. In the US, the poor are sickest in cities where income disparity is widest, suggesting that merely feeling poor can hurt us.

Sapolsky believes his baboons might have something to teach us about how to deal with status anxiety. Average baboons mitigate the stress of subordination by hanging out, picking and eating parasites from one another’s fur—in other words, by spending quality time with friends. It’s the same with humans. We have evolved to be social. Think again of our hunter-gatherer ancestors: when they worked together, they fared much better against enemies and toothy beasts. Our bodies still reward us for playing well with others. When we co-operate or have trusting interactions, our brains pump out oxytocin, a neurotransmitter that makes us feel good. The best part about this is that we never get used to these positive interactions the way we get used to money or more stuff.

Trust, then, offers a fast track to happiness, but what does it have to do with real estate? Tons, as it turns out. Economists at the University of British Columbia mashed up Canadian survey and census data and found that the happiest neighbourhoods in big cities tend to be those where trust is highest.

Here in Vancouver, feelings of trust flow most freely in wealthy neighbourhoods. In other words, folks in spiffy West Vancouver are unlikely to panic if they drop their wallet while walking the dog. They know a neighbour will return it. Folks in the city’s beleaguered Downtown Eastside don’t share the same confidence.

Given the importance of trust, maybe I’d be better off owning the humblest shack on the best street in West Vancouver. Chris Barrington-Leigh, one of the ubc study authors, admitted that a superficial reading of his work might support that conclusion. Along with the high trust apparently swirling around wealthy neighbourhoods, the data reveals a twist on the status equation: while we do keep tabs on how the Joneses are faring, we actually absorb their successes. If Mrs. Jones buys a Ferrari, I may feel comparatively impoverished, but if she parks it out front I will also feel a certain ownership of her status. “You end up caring about your neighbours,” Barrington-Leigh told me. “I’m not just talking about empathy. I’m talking about considering your neighbours as part of your identity, and then comparing your neighbourhood to others.” We don’t just measure our success against our neighbours’ success, we measure it against that of everyone else in the city.

However, Barrington-Leigh urges caution about using the wealth/trust matrix as a reference guide for home buying. Sure, living among rich neighbours might crank up my sense of status more than it would corrode it. But buying a more expensive house in a fancier neighbourhood would also commit me to an even heftier mortgage, which would lock me into working harder, which means I’d have less time to hang out and scratch my friends’ backs. This back-scratching, or potlucking, or poker-nighting, or block-watching is the most efficient way of all to increase long-term well-being. “A slight boost in neighbourly trust has a greater effect on happiness than doubling your income,” Barrington-Leigh assured me. And here’s the clincher: it’s the trust we feel in our friends and neighbours that makes us happy, not the trust they happen to feel for one another. It’s easier to cultivate trust among the pals we’ve got than to try to catch a free ride by moving into a trusting neighbourhood.

Comments (4 comments)

Mike: Hello, interesting article. Your big house will not make you any happier than you are already.
My wife and I have been living happily in less than 500sqft condo for more than 2 years. Inner city Calgary

Now we are buying a house...600sqft! Moving up in the world.
Less IS more. Less is also much easier to clean and pay for! Less is also MUCH easier to sell when the time comes.
December 14, 2007 12:42 EST

Shari: As someone who used to work coordinating home sharers with tenants, I'm concerned that the writer may be idealizing a future with strangers living in those rooms. There are a great many problems that arise when tenants fail to respect the boundaries the renter imposes on them and when the renter makes those boundaries unfairly restrictive. The more intertwined the renters and tenants are (e.g., sharing meals), the worse it can be. When you start running out of milk daily or having to wash other people's dishes or finding their personal items cluttering shared spaces, you get a hint of conflict to come. When your washing machine is broken or the plumbing gets backed up and you find that all the friendliness in the world won't translate into consideration and respect for your property, you'll be living in the real world of home sharing. December 14, 2007 20:30 EST

Ken Morris: Think of the following rebuttal as a defense of prosperity. Charles Montgomery’s article “Me Want More Square Footage!” takes an overall playful tone, and is quaint in its imagery of Vancouver, which helped me remember my own experiences as a visitor to that beautiful city. However, he appears uncomfortable with the literal and figurative idea of “more square footage.” I believe his discomfort is based on the following fallacies:

1). The village fallacy: Just as happiness doesn’t necessarily follow living in more square footage, conviviality doesn’t follow being crammed in with a multitude of strangers in a city, a mass-transit automobile, or even a shared house. Woe be to the baboon who scratches another commuter’s back on a NYC subway. In most cases attempting prolonged eye contact or conversation with the suit next to you is inadvisable (“Is that a banana in your pocket, or are you just being convivial with me?”). Living right next door to, or in the room above, a person does not make you that person’s friend or vice versa. Happy people vet their friends and associates more carefully (no research on that, just life experience). Rich people living in large houses on a many-acred spread understand this as well as anyone living in a small apartment in a densely populated downtown.

2). The fallacy that assumes all schools are the same: this article and apparently the research that inspired this article fail to consider differences in public school quality where urban versus suburban areas are concerned. The differences cannot be underestimated when adults consider whether they wish to raise their children in the urban core versus in a less conveniently located outlying area. It may not be true that schools are better in the suburbs versus inner city in all of the cases (i.e., I’m not sure about Canada), but it is true enough most of the time in the U.S. that to overlook this as a driver for human behavior pertaining to domicile selection is unwise.

3) The straw man fallacy: To posit the idea of someone blindly embracing the "bigger = happier" notion, then knock the belief down to size with “research” is an evasive tactic. Only a fool would think a big house means one has finally arrived at happiness and no further insight or work toward the elusive joy goal is necessary. Are we to assume successful people living in big houses are fools, or somehow miss something that we in our smaller abodes see? In my opinion, the “bigger = happier = emptiness” idea is championed by the critics of free markets, which is the only economic model that allows upward mobility. These critics hold a reductive notion that serves to categorize prosperous people (and cultures) as being shallow. If Mr. Montgomery or the research he consults believes growth is bad and we would all do better to live on less (regardless of our ability to pay for better), then that should be clearly stated. If the author is unsure on this position, then points four, five, and six below may help.

4) The fallacy of “simpler” times (related to the “growth is bad” belief): I think the late 20th and early 21st centuries have been and will continue to be marred by the idea that the flourishing of all species except humans is a good thing. One might even trace this critique back to the Romantic movement in Europe. So perhaps this distrust of what is really just humans behaving naturally has been around with us for a while. Let pretty birds start arriving in droves and building impressive nests and the news is good. Let humans do the same, and the news is bad. To me, this is just plain tiring and seldom goes beyond the clichés about human prosperity (the use of the word “sprawlscape” in such a cliché). The romantic attachment to a smaller “ecological footprint” (another cliché) is a terrible naiveté about what life would be like if draconian measures to reduce energy consumption are ever enacted. To take one example of prosperity, the automobile has led to more human happiness than the horse and buggy ever did; otherwise, we would have kept our trusty steeds and our dung shovels.

5) The fallacy that says bettering ones economic standing is purely an exercise in material gain: Prosperous western democracies (especially the U.S.) are decidedly not “victims” of what Rayo calls the “evolutionary hunting strategy” (i.e., ambition to attain more). If we are victims, the rest of the world should be so victimized. Ambition and dissatisfaction with the status quo have resulted in a quality of life that is unparalleled in history. Being motivated by material success has lead to advancements that go beyond cars and houses and other stuff. An expanding economy has lead to (or at the very least goes hand in hand with) science, art, technology, women’s rights, and gay rights – to name just a few. Many materially poor countries are not very far along with these cultural features. Instead, one sees caste, clitorectomies, theology, dirt, and disease as the shining accomplishments of these societies. I don’t know if material prosperity causes cultural advances (or vice versa) but I do believe these things have a complex relationship (i.e., one is part of the other), something that is completely ignored by a dismissal of ambition, which is the fuel that powers all types of attainment, material or otherwise.

6) The fallacy of happiness as the be all and end all: Of course, there may be negatives with prosperity (i.e., the bigger house further away from work, the richer food in our diets, car accidents, etc.), but people will follow their own prerogatives where choosing a lifestyle is concerned. To be sure, someone trying to keep up with the proverbial Joneses can get themselves into a bind. But the moral of this story isn’t that prosperity is bad. Rather, the lesson here is we should live within our means, and we don’t all have the same means within which to live. If my neighbor (let’s call her, uhm… Ms. Jones) has a bigger house and shinier car than I do, then perhaps she is making or has made sacrifices I am not (longer hours at the office, more sleepless nights dogged by work stress, less time for friendships beyond work, less time spent taking care of her health, etc.). To her benefit, she can afford nicer things than I can. Maybe she is unhappy in the cloying new-age sense of the word (beats me). But who knows how society shall increase from those possibly unhappy sacrifices Ms. Jones is making when she puts in those long hours at work. Will she create a new medical device or drug that improves life quality for a sick loved one? A new energy saving invention? A new theory about economics that actually tells us something useful? (“Yes, yes, I know Thomas Edison invented all those light bulbs and such, but was he happy?” Or how about, “Shakespeare may have written all those plays, but what was the size of his carbon footprint?”)

In the west many people have not only kept up with the Joneses but have become the Joneses themselves because many free people behaving rationally have determined that being the Joneses is good. Societies that permit upward mobility are to be celebrated from within and emulated from without. Culture advances and thrives in this climate. A belief system that views upward mobility as a flaw is itself severely flawed. Go ahead, Mr. Montgomery, enjoy your new big house, and look forward to the day you can kick out the boarders and make the mortgage payment yourself.

Ken Morris
Golden, Colorado
December 30, 2007 14:17 EST

Paul Kishimoto: This article resonated very strongly with me and brought to mind John Kenneth Galbraith's The Affluent Society and Bernard Wright's A Short History of Progress.

Mr. Montgomery seems to appreciate Mr. Wright's observation that we are "twenty-first century software running on hardware last upgraded 50,000 years ago." Contrary to Mr. Morris' fourth point, there is no yearning for a return to man's behaviour in a state of nature, but instead a recognition that our biological imperatives are incompatible with the conditions of modern society.

The author also seems to appreciate Galbraith's key point that the situation of the affluent society is not that of the pre-industrial society in which it was necessary to reward the competitive instinct without question. Galbraith's broad economic conclusion was that mere growth as a measure of progress is naive; more specifically there is no longer any utility in converting accrued wealth to more and larger private cars, homes and possessions.

Mr. Montgomery is in in no way opposed to living within whichever means we may have. He merely—and correctly, in my opinion—observes that the traditional ways in which people enjoyed their salaries are yielding rapidly diminishing in today's typical large Western city. There are more rewarding things to do with one's money than compete with the Joneses.
January 14, 2008 22:26 EST

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