Ashton Kutcher’s new reality show, Pop Fiction, is sending ripples through the celebrity media machine. The show is basically Punk’d, but the victims: they’re the paparazzi. In the first episode Paris Hilton worked the Los Angeles stroll with a “shaman” and proclaimed her salvation through him and and demonstrated it by giving away a diamond necklace to an overjoyed onlooker. The story spread from Perez Hilton to the print rags. A few days later the entertainment reporters hung their heads low when Paris revealed the prank.
At SXSW Interactive Festival this week Sarah Lacy’s interview with A-list cewebrity Facebook’s Mark Zuckerberg—currently being reported as a fiasco—is a similar kind of hoax.
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According to the gossip pages, Lacy’s interview “style” was peppered with “irrelevant, personal stories” and thus caused a revolt. Zuckerberg and his audience shamed her and backed her into a corner with brash laughter and taunting. She left the interview stunned and asking everyone to email and tell her just what it was that went wrong. She was, of course, bewildered.
And rightly so: She had been punk’d by the newest would-be reality show: Cewebrity Priapus. Zuckerberg played the part of Paris Hilton and the audience was his shaman. Like Ashton poking fun at the paparazzi, Cewebrity’s producers are poking fun at the idea a woman journalist ought dare to question a cewebrity. Spurred into action by the recent reports of the feminization of the Internet the show actively defends the genitalia of founding fathers of social networking and their lemming sons.
My email to Sarah Lacy would read, if you were a fence post, Sarah, consider yourself pissed upon.
I consider myself, a female cewebritard analyst and social network aficionado, warned.
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