The Walrus Blog

Tech talk at the make-up table
Pierre Maraval, as part of June 2008′s Luminato/L’Oréal arts festival, took my portrait this morning. He calls his latest project Toronto’s Mille Femmes and describes it as a cultural landscape of women who “enrich” Toronto.

And, luckily for Mr. Maraval, in our culture we all are expected to wear make-up, so L’Oréal flips the bill in this murky synergism of capitalism and ‘capital A’ Art.

Each woman is asked to provide a word that will accompany their portrait. Each portrait and word will appear in both a gallery show and companion book. I looked at what words other women had chosen: libre, honest, étincelante, fabulous, cosmopolitan, flexible and even jedi. The other women with me deliberated thoughtfully before committing their word to paper.

I, on the other hand, didn’t miss a beat. I handed my paper to Maraval’s assistant.

“What is this?” she asked in her thick Quebécois accent, “I do not know of this word? What could it mean?”

Everything, I answered. Just everything.

My word? Can’t you guess? All praise Twitter. Testify!

“Tweet.”

Newton wanted to reshape his retina, I want to Tweet.

Mr. Maraval spent little time with us women of the cultural landscape. I guess he’s like the monument to our backdrop? He did ask me about Twitter in a dulcet, reserved tone. And then he told me to tilt my chin higher.

I did spend almost an hour in tech talk with the brilliant make-up artists behind the scenes about Fring for the iPhone and the future of mobile web part of the landscape of L’Oréal; this pleased me far more than the free “Star” lip gloss I got.

Posted in Web 2.0 Museum


Canada & its place in the world. Published by
the non-profit charitable Walrus Foundation
TwitterFacebookRSS
On newsstands now
New Issue on Sale
March 2012
Subscribe online for as little as $2.49 an issue. Visit The Walrus Store
to buy prints of our covers
The Walrus Laughs
Search the web, support the Walrus Foundation
COPA
Recent Blog Comments

Prying Eyes

Grania: This federal govenment is dismantling the democratic fabric of Canada day by day and I shudder to think of what will be destroyed before we can get rid of them!

Sunny Side Up

jess: This article is credible when Chante performed Burton Cummings “I’m Scared”

In Defence of the Confession

best seo forums: Thanks for sharing such an brilliant post. I make sure to visit this post regularly. keep sharing more and more..

Seenloitering: The “gender analysis” in this article is upside down. Marie Calloway is a threat to the status quo because she threatens the myth that women are morally superior, above...

Big Trouble in Little Africa

Legong: I know I am replying to this pathetic, racist statement a little late and the whole ignorant rant probably doesn’t even deserve a reply. Wanhenglo, if we were all to generalise about...

Legong: I know I am replying to this pathetic, racist statement a little late and the whole ignorant rant probably doesn’t even deserve a reply. Wanhenglo, if we were all to generalise about...

We Are Potential

Sky Goodden: This is startling, refreshing, overdue, and damn good. Thank you, Shary.

Where’s the Love?

Mark: It’s not just in Canada, it seems all over artists don’t get the local recogtnition they should. I was in Malaga where Picasso was born and it is much different, but then he is...

The End of the Family Line

Guest: I didn’t want babies or a period any more.  I KNEW without a doubt I did not want children so I had been asking for a hysterectomy since I was 19.  I finally got it at 39.  My...

Cairo Chameleon

Djzklj: Pretty interesting article, despite that I don’t wanna make a voyage there

Archived Blog Posts
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007