The late, lamented Canadian men’s mag Toro is back, sort of. As my good friend Marc Weisblott of Eye Weekly’s Scrolling Eye puts it:
[Of the relaunched, internet-only Toro] “It’s an example of how a men’s magazine looks and acts when taking advantage of state-of-the-art 21st century digital technology — as opposed to 18th-century printing press technology,” goes Morassutti’s YouTube-posted pitch. “Carrying forward just enough of the branding, categories and contributors for continuity — but also creating, from scratch, an exciting new men’s lifestyle platform that plays to the strengths of the online medium.”

CBC Radio Ideas producer Richard Handler summarizes Dr. Leonard Sax’s book, Boys Adrift: The Five Factors Driving the Growing Epidemic of Unmotivated Boys and Underachieving Young Men:
But then he bucks up and gives us five reasons for this epidemic. Many are familiar but Sax puts them all together like a brick thrown through your window:
- Video games. These addictive activities disengage boys from the world. Some young men even seem to prefer online porno to the prospect of sex with another human being.
- Teaching methods. Girls develop intellectually up to two years ahead of boys. Boys in grade school are naturally rambunctious. They need ways to express their native energy. They are being taught to read and write too early. Their mostly female teachers prefer compliant, dutiful girls.
- Prescription drugs. Hyperactive, frustrated boys are increasingly being medicated. This we all know. What Sax claims is that these drugs shrink the motivational centres of the brain and that the effect of this lasts years, well after these kids stop taking their meds. I hadn’t heard this before but if it’s true, it is truly frightening.
- Endocrine disruptors. Chemicals from plastic bottles, canned food linings and some shampoos mimic natural estrogen, the female hormone. Boys’ testosterone levels are half of what they were in their grandfathers’ day. Also, their bones are significantly more brittle.
- The devaluation of masculinity. Boys don’t know how to become men. They no longer have appropriate rights of passage. Once Father Knows Best was the paternalistic model but now he has been replaced (and mocked) by a dopey Homer Simpson. Sax likes the old virtues of courage and temperance, with a good measure of intelligence.
Sounds familiar. Not sure whether I agree with all the elements of his diagnosis. Another book to add to the pile.
OK, I can kind of understand the general thrust of Canadian Club’s new ad campaign, with the tagline “Damn right your Dad drank it.”
I imagine that if you are in the business of trying to sell rye whiskey (No, not scotch, the other whiskey. No, that’s bourbon, we mean the other other whiskey.) you hear a lot in focus groups about how it’s an old fogey drink. And so one sympathizes with the effort to turn a positive into a negative — trying to cash in the general “mister we could use a man like Herbert Hoover again” nostalgia sometimes experienced by dudes entering what another beverage marketing firm would like us all to refer to as our “Carlsberg Years.”
I mean, didn’t our forefathers know how to use tools and fire guns and fistfight bears and all that other badass shit? That’s cool, right? And hell, the kind of guy likely to go in for the wood-panelled rec room vibe in the photos might find himself — fresh home from having his chest waxed and in the midst of plucking stray eyebrow hairs — looking in the mirror and sympathizing with the whole “Dad was not a meterosexual” message. I see the thinking. (You know I’m not immune to that crap.)
But how to understand the fact that not one but two of these ads evoke the image of “your dad” getting laid?
…is you don’t talk about acting like a man. The second rule of acting like a man is, well, you know.

Forgive me if this post descends into an exercise in free association but this is a truth of traditional masculinity so self-evident that it’s hard to understate, or to quickly get a big-picture handle on. You’ve got your strong silent type. Your actions speak louder than words. Your walk softly and carry a big stick. It permeates the archetypes of Hollywood heroes: the gunslinger may be wounded inside—he almost certainly is—but he ain’t talking about it, and while he can certainly draw down on you if you force his hand, he isn’t going to waste a lot of breath telling you about it. (more…)
Last Friday, just as I became preoccupied with planning and hosting a two-year-old’s birthday party and then launching into a nightmarish hell of day-job research, The Shelf cried out to me for my opinion about Tree of Smoke and its particular appeal to male-type people and further, the relationship of men to literary fiction that plays with genre conventions.
To which I say, um, well gee, it would appear you have a point, since, um — ahem — well, it’s a spy novel with, um hey, look over there at that shiny object!
Still there? Oh, alright. The thing is I haven’t read Tree of Smoke. But I’ve now added it to the pile — and I’ve now read Jared’s post and the NY Times review, which makes me an expert on the subject by Internet standards. So as for Jared’s core question to me (why would this kind of great book appeal more to dudes, and why is that the case for genre-exploring lit fiction in general?), I feel qualified to put forward a fairly straightforward theory (more…)
Consider this the start of a blogroll with benefits — I’ll update it periodically and your own additions, objections and suggestions in the comments section give it a whole Web 2.0 interactivity thing that’s been missing from so many inaccessible blog sidebars. Cause as you can see, this blog ain’t got no sidebar. (more…)
Just to tie up some loose ends after my post about Kay Hymowitz’s “Man Child in the Promised Land.” (Earlier knotting took place here and here.)
it assumes pretty much the worst of men under 30. for a start, Maxim culture — vile as it can be — is in some ways a welcome corrective to the outrageously classist idea that having the time and inclination to pursue Hef’s “jazz, Picasso, Nietzsche and sex” formulation is the best and only way to be a man. (more…)

Driving a cab (or just “driving cab,” as the drivers themselves call it) is one of those jobs that remains overwhelmingly dominated by men. There are women in the business, but they’re rare — I got a ride from one a few weeks ago and interviewed her on the spot about her job, as I do almost every driver I meet, and she claimed to be the only female cab driver she personally knew.
It’s also one of those unglamourous positions, like, say, front-line combat soldiers, men’s room attendants and restaurant dishwashers, about which almost no one discusses the patriarchal glass floor that women are having trouble descending below. It’s a shitty job, and a dangerous one, and I get the impression very few women are interested in taking it up. (more…)
This is why:
Apparently now with added moral complexity.
Christopher Goodwin at the Sunday Times of London laments “The sorry state of masculinity in American movies”:
Segel’s flaccid member looks pathetic and laughable, especially because it’s attached to a body that is doughy and pallid. It can’t seriously be accused of being capable of anything, let alone of breaking a taboo. So obviously devoid of sexual intent, it symbolises not so much his character’s abject emotional condition at his girlfriend’s rejection of him, but the sorry state of masculinity in American movies today. (more…)
Megan McArdle at The Atlantic points out the macabre reaction of the governor of Florida to the Supreme Court decision allowing resumption of the use of lethal injections for death-penalty executions. (Florida Governor Charlie Crist said he was “grateful that the Supreme Court rendered the decision that they did,” according to the Sarasota Herald Tribune.)
McArdle quotes at length from Camu’s The Plague, in a passage that has Tarrou relating his memories of seeing his father prosecute a capital case; focusing on the pathetic humanity of the criminal and the cold-blooded thirst for vengeance his father showed: (more…)
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