
JEJU-DO, SOUTH KOREA—Every year on Jeju-do, a small island off the southwest coast of South Korea, thousands of people get together and set a mountain on fire. That’s the point of the Jeju Jeongwol Daeboreum Fire Festival, which this year fell on March 1. The idea is to celebrate the first full moon of the lunar new year (the Korean word “Daeboreum” translates as “Great Full Moon”), and to recreate the traditional annual burning of harvest grasses to exterminate harmful insects and ensure a frutiful year.
That’s the official line, anyways. The truth is that it’s a great excuse to stage a spectacle that brings hundreds of tourists to Jeju from the Korean mainland, and to ratchet up the media attention for Korea’s tourist industry (which, while nowhere near as muscular as those of China or Southeast Asia, does a decent business among Asian travellers). And, you know, to set stuff on fire.
For Western-looking foreigners, Korean festivals have the added bonus of making you feel like a coked-up rock star with an eight-foot neon boner that shoots lightning. Within fifteen minutes of arriving at the site—an idyllic grassy hill sandwiched between highway and ocean—I’d been cornered by a hungry Korean television reporter wanting to know where I was from, what I thought of the event, what my wishes were for the coming year. By the end of the evening, I’d been photographed (by my best guess) around seventeen thousand times, danced with dozens of women dolled up in traditional Korean garb, been introduced to the mayor of Jeju, and granted the privilege of joining the Druid-like caravan of people allowed to carry torches made of bamboo and gasoline-soaked rags to the base of the hill in order to light it up. I may as well have been David Beckham for all the fanfare. (Although, I must say, I’m glad I’m not.) (more…)