The Anti-Jersey Shore
February 22nd, 2010 by Emily Testa | Comment »

By the end of the opening credits of the first episode of MTV’s The Buried Life, the concept seems so attractive, so engaging, so right now, that it’s easy to imagine the studio meeting where it was pitched:
Okay, here’s the setup: four twenty-something guys make a list of 100 things they’d like to do before they die, and we send a film crew to capture their exploits. Maybe they’re in a van — no, a bus — cruising, listening to hip hop. They’re kind of rascally, a little outdoorsy, a little West Coast. They’re smart, not self-indulgent. Maybe they’re even Canadian. Here’s the kicker: every time they accomplish something on the list, they help a stranger they’ve met along the way. Boom! — everybody’s happy.
Apparently, everybody was. MTV ordered a pilot, then a full eight-episode season, with premises ranging from standard-issue fluff (“ask out the girl of your dreams”) to the startlingly sincere (“help deliver a baby”). Since its January 18 premiere, The Buried Life has received killer promotion and, relative to cable standards, record-breaking audiences. In a front-page article, the New York Times cast the show as “MTV for the era of Obama.” (No kidding: tonight’s episode is about an attempt to play basketball with the U.S. president.) There’s nothing else like it on television.
The Buried Life is created, produced, edited and even promoted by its four stars from British Columbia: Ben Nemtin, Dave Lingwood, and brothers Duncan and Jonnie Penn. The bucket list? They started it in 2006, and crossed off twenty-four items in the making of an independent documentary that caught MTV’s attention. The show’s name? Inspired by an 1852 Matthew Arnold poem. The foursome’s bus, christened Penelope? They bought her from a nudist in Vancouver.
During a recent conference call with the castmates, Ben describes the eight-episode run on MTV as only the latest turn for a project that has already grown beyond the quartet’s wildest imaginations. “We were offered a show in 2007, but we turned it down because we weren’t going to be able to control the creative process. We started this [project] as a way to showcase the potential of a group of friends, and it was crucial for us to maintain that vision,” he tells me. “This time MTV came to us and said, ‘We want to pick up what you’ve been doing for the last four years, and we won’t touch it.’ So we produced it, we edited it, we chose the music. It’s still our baby.”
Indeed, The Buried Life has a degree of warmth and familiarity that’s absent from most of its neighbours in the reality television ’hood. (“We have difficulty calling this a reality show,” Jonnie politely interjects when I raise the term. “It’s more of a docu-series — Gonzo cinema.”) A few years ago, a series this earnest might have come across as schmaltzy. But the world is different now. “In the past two decades we’ve had boy bands and George Bush, and we know where all of that led,” Jonnie says. “Now people are asking for something else.”
The Buried Life might be the first big-deal youth program to focus on that “something” — to study it, cater to it, and harness its potential. From the very beginning, the group’s website has invited visitors to comment on the original list and, better yet, build new lists of their own. Related Facebook and Twitter pages offer additional means for contact. “People are craving a different kind of connection, a more interactive one,” Jonnie says. “It’s clear that young people want to participate; they jump at the opportunity to get involved. It’s not enough anymore just to watch.”
Each member of the group has his favourite list item and, likely, his favourite part of their newfound fame. All four have similar things to say about the way their list addresses happiness, satisfaction, and accomplishment. “Those things aren’t destinations. You don’t just get there and everything’s perfect,” says Duncan. “Maybe the thrill is in the chase, maybe it’s not, but that’s what was missing from our lives before — we didn’t take chances. We were craving the opportunity to do more, but we weren’t doing it. Now we’ve made it to a different place.”
Jonnie concurs. “This is bigger than us, and it’s something anybody can relate to, connect to, interpret. That’s why the project found success: it transcends generations and gender,” he says.
Can it really be so simple? Ben reminds me about list item no. 53: make a television show. “We’re proud of what we’ve done, but at the end of the day [the MTV series] is just an item on the list,” he says. “Hopefully it will be a good way to get the word out on the project, but what keeps us going is support from our online community — people posting their own lists on our website or Facebook, the conversations we start and the connections we make.
“We’re just getting started. We’ve got big plans.”
(Image courtesy of theburiedlife.com)















