How Google Unconquered The World
Tuesday, May 26th, 2009 by Jon Evans | 8 Comments »
Your humble narrator has been doing some actual engineering lately, for the first time in years. Specifically, I’m writing an application for Google’s Android phones, the first models of which will be available in Canada next week.1 Why Android, you might wonder, instead of Apple’s wildly popular iPhone? Well, I have various motivations, and I may yet pen an iPhone version, but my main reason is very simple: most of the phones of the future will be Androids, not Apples.
Twenty-five years ago, Apple could have licensed its superior operating system to computer manufacturers, killed Microsoft, and conquered the world. Instead they insisted on building their own hardware, keeping their systems hermetically sealed, and maintaining high prices – and found themselves with a whopping 10% of a market they should have dominated. Today they are repeating exactly the same mistake. Android, like Windows, is an operating system, not hardware. Any manufacturer can build an Android phone, customized for any market; and in most of the world, those phones will ultimately supplant the iPhone, just as Windows defeated Macintosh. (more…)










