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Pirating Red

Friday, August 15th, 2008 by Holly Jean Buck | Comment » | Viewed 10046 times since 04/15, 14 so far today

red pirate flag

Would your country ever steal a colour from another country?

Granted, from a twenty-first century perspective, the question doesn’t make perfect sense. One pictures a team of graphic designers pitted against another team, in some skyscraper in Shanghai or Mumbai or New York, concocting trademark colours for branding purposes. (Canada’s pretty much got the red-and-white scheme cornered, but did Mexico and Italy ever have a design conflict over the red-white-green of their flags?)

However, colour used to be more of a physical commodity than it is today. The raw materials used to produce colourants were costly: costly to produce, costly to transport, and costly to the environment. And, like any precious substance, they were subject to conflict, contention, and theft. Red was one of the most precious colours during colonial times, so an intense rivalry grew up between England and Spain over the mysterious red substance called cochineal. (more…)

 

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